13 · Brand Layer
Presentations
The 16:9 deck system. Every slide type has one job, a density and its limits.
01 · Slide types
Slide types
- 01The deck opens with Cover main and closes with Cover closing. Neither is used anywhere else.
- 02Agenda follows the cover and lists 3 to 6 chapters.
- 03Each chapter opens with a Divider. The yellow divider is for the single most important section.
- 04Statement inside full box is the most important sentence of the deck and appears at most once.
- 05A slide type with a stated item count is never stretched past it. Split the content over two slides instead.
- Footer row at the bottom of the content box: © COPYRIGHT 2026 GALTON bottom-left, the page number bottom-right, both in the `footer` role.
- On dark structure slides (agenda, dividers, big statements, rows, the dark process) a 1px rule spans the content width 60px above the footer row.
- An optional source line sits above the footer whenever the slide shows data, in the `small` role and the solid ink of the surface.
1920x1080, 50px padding, 21 type roles. 30 of 43 slide types carry measured geometry; the rest are built from the canvas and the example image.
Structure
Opening, closing and the transitions between topics. Use only for those.
Cover main
cover-mainThe title slide of the presentation.
The very first slide only. Needs the project name, a subtitle and the metadata (date, contacts).
- First slide only.
- Project name, subtitle and metadata are all required.
Cover closing
cover-closingThe closing slide, the thank you.
The very last slide only.
- Last slide only.
Agenda
agendaThe contents of the presentation.
Right after the cover, to summarise the main chapters.
- 3 to 6 chapters.
Divider (black)
divider-blackThe move to a new chapter, as a dark visual break.
At every change of topic. Carries only the short section name.
- Section name of 1 to 4 words.
Divider (yellow)
divider-yellowA highlighted move to a new or key chapter.
For the most important section of the presentation, for example the strategy proposal or the business model.
- Section name of 1 to 4 words.
- Only for the key section of the deck.
Text & statements
Key ideas, quotes, messages and paragraphs.
Dynamic tagline
dynamic-taglineA short, punchy slogan or claim.
To present one main slogan that can be varied.
- One sentence.
Headline + icon
headline-icon-blackA strong headline with a visual icon or arrow.
To introduce a key point, with the accent on the icon.
Big headline + 2 columns
big-headline-two-columnsA detailed explanation, a manifesto, two columns.
A strong main headline with 2 longer paragraphs of running text, for example a problem description or a manifesto.
- Exactly 2 paragraphs.
Big headline + list with icon
big-headline-list-iconA dominant idea plus a list.
A strong headline followed by short points or sentences, led by an icon.
- 3 to 4 points.
Big headline with icon + subtitle
big-headline-icon-subtitleA big headline with a subtitle placed in the corner.
To build contrast: one dominant word or sentence plus a supporting comment in the corner of the slide.
Headline + big statement caps
headline-big-statement-capsA dark slide with the main idea and massive type.
A dark accent slide for a key idea the audience has to catch at once.
Headline + box (yellow)
headline-box-blackA headline with a yellow pill box highlighting one term.
To single out one keyword or term inside the text.
- One highlighted term per slide.
Headline + bullet points with arrow icons
bullets-arrowsThe standard bullet slide, with arrows.
A classic list of separate ideas or arguments.
- 3 to 5 points.
Headline + paragraphs
headline-paragraphs-blackA text slide for running copy.
When the text cannot be broken into bullets and needs paragraphs.
Statement big caps
statement-big-capsThe emotional peak, a quote or the main thesis.
One huge statement across half the slide.
- Up to 8 words.
Statement bold
statement-boldA clean statement on a white background.
An important conclusion or the main argument, put in 1 to 2 sentences.
- 1 to 2 sentences.
Statement caps + arrow
statement-caps-arrow-blackA short statement with a directional arrow.
To emphasise a question or a message.
Statement caps + list (yellow box)
statement-caps-listA prominent word in a box, plus bullets.
When the main topic stands in a yellow box and explanatory points follow under it.
- 3 to 4 points.
Statement centered
statement-centeredA statement centred on the slide.
For an elegant summary, or the text of a mission, vision or purpose.
Statement inside full box (yellow)
statement-full-boxA statement nobody can miss.
The most important sentence of the whole presentation.
- Up to 15 words.
- At most once per deck.
Statement with values
statement-valuesValues or concepts, put into words.
To present key words together with their definitions.
- 3 to 4 key words.
Layout & grid
Complex information arranged in clear blocks, columns and boxes.
4 columns
four-columns-dataA parallel comparison of 4 items.
When there are exactly 4 equal categories, pillars or descriptions.
- Exactly 4 columns.
4 horizontal rows + description
four-rowsValues or arguments in rows, divided by a rule.
For 4 separate rows, a big term on the left and its description on the right.
- Exactly 4 rows.
4 quarters grid
four-quartersA four-quadrant matrix.
For category entry points (CEPs), a split of situations, or 4 independent scenarios.
- Exactly 4 quadrants.
Big stat + 3 steps process
big-stat-three-stepsAn argument or statistic as a number, followed by 3 steps.
When one dominant percentage or figure leads the slide and 3 action steps follow under it.
- One figure.
- Exactly 3 steps.
Paragraph + highlight box + data stat
paragraph-highlight-statText, a highlight and a number, combined.
To present context, a key term in the yellow box, and a supporting figure with a percentage.
Split screen (B&W)
split-screen-textA black and white contrast split screen.
To compare two sides: before and after, problem and solution, functional and emotional.
- Exactly 2 sides.
Charts, process & diagrams
Data, sequence, dependencies and relationships.
Donut ring
donut-ringA comparison of shares, for example 70% against 30%.
For a circular ratio indicator of two partial values.
- Exactly 2 values.
Pie chart
pie-chartA split of the whole, for example a budget.
For budget allocation, or the percentage share of markets or areas.
- 3 to 4 segments.
3 columns + text
three-columns3 cards or columns.
For 3 separate offers, packages or option cards.
- Exactly 3 cards.
3 data circles
three-data-circles3 dominant KPIs or figures.
For three big metrics, for example 3M, 480K, 80K.
- Exactly 3 metrics.
5 items list
five-items-listA vertical step list.
For 5 sequential points with labels. Works with fewer.
- Never more than 5 items.
Concentric arcs
concentric-arcsLayered half circles.
For fulfilling goals or a hierarchy, for example mission, vision, purpose.
Intersecting circles
intersecting-circles2 overlapping circles with no text in the overlap.
A visual hint of two connected topics.
- Exactly 2 circles.
- No text in the overlap.
Pyramid pillars
pyramid-pillarsA pyramid of foundational pillars.
For a three-level architecture or strategy.
- Exactly 3 levels.
Venn
venn-three-circlesA Venn diagram, the overlap of values or groups.
When talking about the synergy or overlap of 2 to 3 concepts.
- 2 to 3 concepts.
Process: 3 steps
process-three-steps-blackA 3 step process or a communication funnel.
When the content is a sequence: phase 1, phase 2, phase 3.
- Exactly 3 steps.
Frameworks & brand
Specific marketing and brand methods.
SWOT
swot-strengthA SWOT analysis, one quadrant highlighted per slide.
Exclusively for presenting a SWOT analysis and its 4 parts.
- SWOT only, never another four-part model.
Brand archetype
brand-archetype-detailThe brand archetype, as a detail or on the wheel.
When defining a brand, its archetypes and its personality.
Brand purpose grid
brand-purpose-gridA grid of example brands and what they contribute.
For a grid of brand examples and their purpose.
Competitor analysis
competitor-analysisA table comparing competitors.
For a tabular comparison with the competition.
Tone of voice (sliders)
tone-of-voiceCommunication scales set on sliders.
For setting the scales of communication, for example formal against informal.
Media
Slides built around a real image.
Content + image
content-imageA visual sample, a script next to a photograph.
When the slide carries a real product photo, a moodboard or a visual example.