01 — LinkedIn playbook
LinkedIn playbook
Post types, anatomy, hashtag rules and examples. Each post type maps to a carousel recipe.
Educational carousel
Teach one concept across slides.
Recipe: educational-carousel
600–1200 chars
Single insight
One sharp idea, one image.
Recipe: single-insight
300–700 chars
Announcement
Ship / launch news.
Recipe: announcement
Event / speaker
Promote a talk or event.
Recipe: event-post
Naming showcase
Show a naming case.
Recipe: naming-carousel
Hashtags
3–5, lowercase, brand + topic; never a wall of tags.
Formatting
- The hook must stand alone — LinkedIn truncates after ~2 lines.
- Short paragraphs, one idea each; a blank line between.
- End with a single clear call to action.
Example posts
en · educational
New product, new market, new challenge. Most launches fail on positioning, not product. Here's how a go-to-market strategy fixes that ↓ #galtonbrands #gtm #branding
en · insight
Your brand isn't your logo. It's the deliberate gap between you and everyone else. #galtonbrands #branding
sk · educational
Nový produkt, nový trh, nová výzva. Väčšina launchov padne na pozícii, nie na produkte. Ako to rieši go-to-market stratégia ↓ #galtonbrands #gtm #branding
sk · insight
Značka nie je vaše logo. Je to premyslený rozdiel medzi vami a všetkými ostatnými. #galtonbrands #branding