---
# LinkedIn playbook — post types, anatomy, rules and examples (SK + EN).
# Brand-specific. Each post type maps to a carousel recipe in layouts.md.
updated: "2026-06-13"
postTypes:
  - { id: educational, name: "Educational carousel", intent: "Teach one concept across slides.", recipe: educational-carousel, copyAnatomy: [hook, context, payoff, cta], length: { chars: [600, 1200] } }
  - { id: insight, name: "Single insight", intent: "One sharp idea, one image.", recipe: single-insight, copyAnatomy: [hook, payoff], length: { chars: [300, 700] } }
  - { id: announcement, name: "Announcement", intent: "Ship / launch news.", recipe: announcement, copyAnatomy: [hook, what, cta] }
  - { id: event, name: "Event / speaker", intent: "Promote a talk or event.", recipe: event-post, copyAnatomy: [hook, details, cta] }
  - { id: naming, name: "Naming showcase", intent: "Show a naming case.", recipe: naming-carousel, copyAnatomy: [hook, cases, cta] }
hashtags:
  policy: "3–5, lowercase, brand + topic; never a wall of tags."
  always: [galtonbrands]
hooks:
  - "Problem → promise"
  - "Counter-intuitive claim"
  - "Number + outcome"
formatting:
  firstLine: "The hook must stand alone — LinkedIn truncates after ~2 lines."
  lineBreaks: "Short paragraphs, one idea each; a blank line between."
  cta: "End with a single clear call to action."
examples:
  - { lang: en, type: educational, text: "New product, new market, new challenge.\n\nMost launches fail on positioning, not product.\n\nHere's how a go-to-market strategy fixes that ↓\n\n#galtonbrands #gtm #branding" }
  - { lang: en, type: insight, text: "Your brand isn't your logo.\n\nIt's the deliberate gap between you and everyone else.\n\n#galtonbrands #branding" }
  - { lang: sk, type: educational, text: "Nový produkt, nový trh, nová výzva.\n\nVäčšina launchov padne na pozícii, nie na produkte.\n\nAko to rieši go-to-market stratégia ↓\n\n#galtonbrands #gtm #branding" }
  - { lang: sk, type: insight, text: "Značka nie je vaše logo.\n\nJe to premyslený rozdiel medzi vami a všetkými ostatnými.\n\n#galtonbrands #branding" }
---

## How GALTON writes on LinkedIn

Open with a hook that stands alone — LinkedIn truncates after about two lines,
so the first line has to earn the click. Keep one idea per paragraph with a blank
line between. End with a single clear call to action.

Pair the post with a carousel built from the **recipe named on its post type** —
the copy and the slides tell the same story. An educational post leads into an
educational carousel; a naming showcase into the naming carousel; a single
insight needs only one statement slide.

Hashtags stay lowercase and few (3–5), always including the brand tag. The voice
is the same as everywhere else: confident, editorial, plain — in Slovak or
English. See the brand voice spec for tone, vocabulary and the do/don't rules.